Our Story

As an extended Viking family of artists, our collection of Norse clothing and fashion accessories will fuel your inner-Viking while preserving centuries-old traditions.

It goes beyond putting a symbol on a piece of metal.
As a lifestyle brand, we fuse high-quality, natural precious metals with old-fashioned hard work (and tireless craftsmanship) to deliver items that effortlessly reflect the raw Viking essence. Our collection is always evolving with your needs at heart.

OUR VALUES

- COURAGE -

While the Vikings were known for their bravery in battle, their courage went much deeper - defending their principles and values to the death on any pedestal.

- HONOR -

Vikings are honorable from dawn until dusk, maintaining dignity no matter what. We respect ourselves and are unafraid to express our values.

- TRUTH -

Vikings never lie to others or themselves. We know what we stand for and why, living our deepest truths in all we do.

- LOYALTY -

As Vikings, we are faithful to everyone in our lives - our family, our friends, and our own kindred spirits. We defend those we are loyal to no matter what.

- SELF-RELIANCE -

When it comes to survival, Vikings depend on no-one but themselves. It is our duty to protect our family and friends, taking responsibility for everything we do.

- HOSPITALITY -

We treat others the way we wish to be treated, with respect, fairness, dignity, and kindness.

- DISCIPLINE -

Vikings know what it means to fight for what is right while staying true to who we are. While we’re not always given the most stable ground, it’s up to us to make the best of what we have.

- PERSEVERANCE -

Glory lies not in never falling, but in falling and rising again. Vikings never give up, even when the odds are stacked against us.

- INDUSTRIOUS -

We take great pride in all we do. It’s not about being the best. It’s about doing our best. That’s how we always win.